logo design

This is a logo I recently designed for a record company called "slam records".

This company is for young and upcoming musicians mainly in the 'hip-hop' genre.

It's based on their existing logo using the record. My task was to have the type and image work together to convey the whole slamming message (exact words from my brief!).

The image is a slammed or smashed record as they insisted on it, the typeface I chose to link with hip hop culture of graffiti but also thought it could mean they're making their mark like graffiti artists do.

I chose these colours because they work well together and for something that will be printed on CD covers it's not too bright which could distract the design on the cover. Most importantly red and black is my theme this year.

Working on this logo was quite fun and easy, I would have loved to have it look more abstract (which I did) but my client insisted on sticking to the image of the record being the most recognisable item.

on that note, would you like me to post different variations on work that I do for the same thing or is the final product just fine.