This is a post card I designed as part of my Reed Dance campaign.
Te reed dance is part of my culture and it's been going on for years. It's a ceremony where the king gets to choose a new wife amongst Thousands of 'virgins'.
This campaign is something that would run a month before the reed dance and it can be seen as being for or against the reed dance, as people who want to be chosen can feel like it's talking to them directly but then again there are some of us who respect it but think it has lost it meaning to our culture.
This is definitely a Fun exciting project as I am working with a personal thing and voicing out my opinion.
The Design:
This is obviously all done in illustrator (love it!). I took an image and traced it not live trace but actual tracing with the pen tool this way i get to feel like I have some form of control.
The colours red,black and white are the Swazi National colours that you would see if you were to attend the reed dance as our traditional gear is red,black and white.
I obviously once again insisted on using blend I feel it works well with absolutely anything and everything (I stand corrected.)
The red in front of the card also symbolises Passion: passion the girls have for attending and being part of the reed dance and most importantly the passion the king and all the other men have watching the reed dance.
The circles around are smaller putting emphasise on YOU and how you will look amongst all other maidens.
"The King Wants You" is based on the propaganda or war posters. I chose to write it in black and outline it red beacause black is quite a bold colour like our very bold king and the red ouline is to represent his "hot blooded passionate manner".
I am still experimenting with the reed, if you look closely you might see it in the left hand corner of both the front and back.
The back of the card is a blend from white to yellow a symbolism I used to represent the purity before and after the king gets you. At the bottom I have the words "Calling all virgins!" as the reed dance is meant to be for strictly virgins (king can't dine where another man has dined!).
Obviously if I was to publish this in Swaziland I would most probably get arrested but design follows no rules.
Look out for more from this campaign.